DreamDirt is proud to announce the hiring of Brad Benson as the full time Marketing Director at our Iowa office. Brad comes from a background specializing in web design and digital advertising with Berkshire Hathaway Media. Brad will take over all marketing programs at DreamDirt and expand the program that has made DreamDirt the choice of so many farmland and equipment sellers “Integrating Brad into our operation will provide exceptional support to our agents and auctioneers and it will further expose our listings to more people and with greater precision.” said Jason Smith, Broker and Auctioneer at DreamDirt Farm and Ranch Real Estate.
“The world of advertising is rapidly evolving which presents a pretty awesome challenge as an auction and farm real estate company.” says Tom Bradley of DreamDirt “Many people don’t think of an auction company as high tech or cutting edge but when you consider the value of the assets we sell and the short time period we sell them in we have to on the cutting edge of what is possible today ”
DreamDirt has invested significant resources in both traditional and digital advertising to achieve consistent success. “Our clients don’t come to us because they want to try to sell something, they come to us for solid dependable results we are known for” says Smith. “The time was right for us to move away from the vendors we have relied on and bring all our marketing activities in house so we can provide the most flexible and reactive advertising to each and every client. Having it in house allows us to more effectively measure exactly how our campaigns are performing in real time”
DreamDirt has been an early adopter of new technologies and leading edge real estate and auction marketing company that has expanded its reach to Nebraska, North Dakota and Missouri in the last 12 months. With national marketing awards that include first place for auction company website, auction promotional video and agricultural machinery sale bill DreamDirt has shown the ability to be noticed in a crowded field.
Brad began his duties with DreamDirt in February with an auction in Macksburg Iowa and will work from the Mondamin office where his duties will include advertising and marketing duties, as well as web design and other elements of DreamDirts marketing program. “We chose Brad from a field of candidates that included some very talented people. Brad stood out not only for his depth of knowledge but his passion for what he does was unequalled, we were thrilled to see his level of initiative and understanding of what we do as well as his suggestions for future growth” said Bradley.
As DreamDirt grows across the Midwest it will continue to bring new, unique and exciting advertising products to the market that sellers can rely on for dependable results. With Internet bidding fully implemented for all auctions as well as the development of a new smartphone bidding app DreamDirt has plans to go farther and push the limits of today’s technology in the creation of auction and real estate advertising campaigns. “Jason and Tom’s vision for the future of DreamDirt is exactly where a guy like me fits in as a digital marketing manager. The power and efficiency of today’s technology is as precise and effective as its ever been and I look forward to adding to DreamDirts already impressive offerings” says Benson of his new duties at DreamDirt
DreamDirt is an agricultural real estate and auction company based in Iowa serving Nebraska, Missouri and North Dakota with land auctions, land listings, farm management, appraisal services, land buying representation, recreational land management and agricultural real estate consulting. You can contact DreamDirt by calling 855-376-3478 or emailing firstname.lastname@example.org