Does It Matter Where Your Auctioneer Is Located? Here’s What You Need to Know

Apr 14, 2025

When it comes to selling farmland, don’t choose local—choose professional. Choose proven. Choose the auctioneer who delivers results.

When it comes to choosing an auctioneer to sell your farmland, one of the first things many sellers ask is:

“Are you local?”

We understand that question, I think it feels natural to want someone close by. What exactly is local through? Is it the town near your land? The county your land is located in? The region or state where your land is? Is it within a certain distance? Here’s the truth we’ve seen proven again and again:

It’s not where the auctioneer’s office location is, it’s how well we represent your land.

Jason J Smith

Jason J Smith

Auctioneer & Land Broker

Jason is an experienced farmland broker and auctioneer with extensive experience in farmland sales across this Midwest.  Jason has worked with hundreds of clients to create advantageous outcomes.  If you are selling land schedule a consultation with Jason by calling or using the calendar.

Read Jason's Full Bio Here

Phone: 515-537-6633     Email: [email protected]

Do You Need a Local Auctioneer to Sell Farmland? Why Reach and Results Matter More

At DreamDirt, we’ve helped sellers successfully auction farmland and farm assets hundreds and thousands of miles from our main offices. And in every case, we delivered strong marketing, competitive bidding, and top-dollar results. Why? Because in today’s world, auctions aren’t won by geography. In the old days maybe that was the case. In todays more mobile connected world leaning toward globalism we’ve seen auction company numbers reduce, while areas they serve become larger. This is more a matter of efficiency than anything. It is impossible to have an office in every region, however it is possible to have multiple main address as required by state law and auction professionals and agents across a wide area.

The real truth is, auctions are won by strategy, data, and reach, not proximity. Choosing auctioneers based on their location isn’t a winning strategy. In fact, most small town, one man auction companies today lack the vast majority of resources necessary to fully expose your farmland to the entire market.

Auction Success Isn’t About Proximity It’s ALL About Performance!

Here’s what really matters when choosing an auctioneer:

1. Marketing Reach

Farmland bidders don’t just live next door. They can be states away. A great auctioneer knows how to find them and bring them to your auction. At DreamDirt, we use powerful online marketing tools, custom targeting, nationwide databases, and strategic placement to get your land in front of the right buyers wherever they are.

2. Professionalism and Experience

Would you rather have a local auctioneer who does a “decent” job, or a seasoned professional who lives and breathes farmland sales every day? We bring proven experience, detailed market knowledge, and a tested auction process to every transaction no matter where the farm is located.

3. Standardized Auction Process

Thanks to today’s tools, the process of preparing and executing an auction is nearly identical whether it’s five miles or five hundred miles away from our offices. From drone photography and signage to online bidding platforms and title work—distance doesn’t change the quality or the outcome.

4. On-the-Ground Service

We may be based further away, but we’re not distant. We show up. We walk the property, meet with landowners in person, attend auctions, and handle every detail like we’re next door. Our team travels regularly—and we never let geography get in the way of delivering great service.

Don’t Settle for Local Just Because It’s Familiar

Choosing a local auctioneer just because they’re nearby can cost you in the long run. This is especially true if they lack the tools, marketing, or experience to reach the right buyers and drive top bids.

Think of it like this: If you needed heart surgery, would you pick the nearest doctor or the best doctor?

What Clients Really Want (and Deserve)

Our clients consistently tell us the same thing after working with us even those several states away:

  • “You made the process so easy.”
  • “I didn’t realize how much work you did behind the scenes.”
  • “I’m glad I didn’t just go with the nearest name I feel like we got better results with you.”

When you’re selling farmland, you’re not just selling an asset, you are transferring a legacy in many ways. Don’t limit your outcome by limiting your options because not all auction firms are equal.

So, Where We’re Located Doesn’t Matter – But Where Your Land Sale Ends Up Does!

Whether your farm is in Iowa, Nebraska, Illinois, Minnesota, or beyond, our team has the tools and experience to give it the professional representation it deserves. Our results speak for themselves. Auction after auction, client after client, mile after mile DreamDirt has produced winning bidders for our clients that maximize the value of their land transaction.

Let’s Talk—No Matter Where You Are

If you’re considering an auction and wondering whether we can help you—even if we’re not down the street—the answer is yes. And we’ll prove it.

Request a Free Valuation for Your Farm or Land Property

Whether you’re ready to start the selling process, or even remotely curious, we will gladly provide you with a FREE Market Analysis! If you are in a position to sell land in the Midwest, we want to help you achieve the top of the market on your sale.

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