All types of auctions work well.  Advertising for all auctions is identical.  The primary differences between the two types of auctions (apart from one being online) are that online auctions can:

  • Directly connect bidders to the actual land auction to bid through advertising hyperlinks and allow them to take action when they desire.
  • Reduce social pressures and bidder friction, ultimately freeing bidders to reach higher prices and their maximum ability
  • Eliminates bidders unpleasant personal feelings by allowing them to bid in private.
  • Lower the cost to sellers while increasing a sale’s efficiency and increasing the sellers net result
  • Create speed and urgency due to buying against a clock
  • Take advantage of modern technology to increase the bidder pool
  • Directly creates convenience that bidders enjoy